Smart Operations Platform · Omni-channel Order Management

Swiftwings Omnichannel OMS

OMNICHANNEL ORDER MANAGEMENT SYSTEM

Unified intake of public, private, O2O and distributor orders across every channel — with intelligent inventory strategy and end-to-end automation for shared online/offline stock, multi-scenario fulfillment and refined after-sales, so every order flows efficiently.

10+
Major E-commerce Platforms
6
Order Lifecycle Nodes
5
Smart After-Sales Scenarios
Microservices
Cloud-Native Architecture
OMNICHANNEL ACCESS

Unified Omni-channel Order Intake

One platform aggregates orders from public e-commerce, private social, O2O local services and distributor terminals — forward sales and reverse after-sales on one chain.

Public E-commerce
TmallJDPinduoduoDouyinXiaohongshuVIP.com
Private Social Channels
WeChat Mini-programH5 MallWeCom
O2O Local Services
MeituanEle.me
Offline & Distributor Network
Offline StoresDistributor TerminalsSupermarkets
ORDER LIFECYCLE

End-to-End Order Automation

From order download to after-sales, six stages flow automatically — leak detection, duplicate filtering, smart allocation and auto-shipping free operations from manual drudgery.

1
Order Download
  • Auto API fetch
  • Auto cloud push
  • Leak detection
  • Duplicate filter
2
Order Transform
  • Product match
  • Order classify
  • Gift strategy
  • Cost split
3
Order Review
  • Auto review
  • Manual review
  • Presale review
4
Order Allocate
  • Auto allocate
  • Line-item allocate
  • Order merge
  • Order split
5
Order Ship
  • Auto ship
  • Manual ship
  • Full ship
  • Partial ship
6
After-Sales
  • Auto refund
  • AG integration
  • Dianxiaomi integration
  • Smart exchange
FULFILLMENT

Multi-Scenario Smart Fulfillment

Online and offline orders flexibly route across e-commerce warehouses, store stock and hybrid shipping — when a store is out of stock, the main warehouse or another store fulfills automatically, maximizing every sale.

🛒

Online Order Fulfillment

Orders from e-commerce and private channels can ship from multiple warehouse configs

E-com warehouseOffline storeHybrid
🏪

Offline Order Fulfillment

Store-generated orders also support multi-warehouse collaboration

E-com warehouseOffline storeHybrid
Out-of-stock store sales: When store stock is insufficient, the system auto-routes to the main warehouse or another store — never missing a sale, selling even at ‘zero stock’.
INVENTORY STRATEGY

Omni-channel Stock Sharing & Smart Allocation

Unified management of main warehouses, store front-stock, e-commerce warehouses and in-transit inventory — with safety-stock policy and an inventory-update engine for real-time sharing and precise allocation.

📦 Omni-channel Retail Inventory

Connect sales channels with the inventory hub — one pool sold across all channels

  • Safety Stock · Set thresholds; auto alert and protection
  • Main Fulfillment Warehouse · Smart main-warehouse assignment by region and channel
  • Inter-warehouse Transfer · Flexible transfer between warehouses and stores
  • Store Front-Stock · Store inventory visible online, ship from nearby
  • In-Transit Inventory · Transfers trackable and allocable
  • O2O Supply · Local-services channel supply collaboration

⚡ Inventory Update Engine

Drives available-stock changes in real time; orders and inventory linked both ways

Core Capabilities
Available-stock viewBy-store dimensionBy-SKU dimensionTiered quantity controlLocked sales stockLocked physical stockReal-time order-pool linkTwo-way API syncShipment write-back

Order processing and shipment results write back to inventory in real time, keeping online and offline stock consistent and avoiding oversell and stockouts.

AFTER-SALES

Smart After-Sales Across Every Scenario

Covering five online/offline return-and-exchange scenarios, with unified after-sales and defective-goods warehouses — properly resolving performance attribution, refund paths and stock-value ownership.

1

Online request Courier to main warehouse

2

Online request Courier to store

3

In-store return Order from online

4

In-store return Order from same store

5

In-store return Order from another store

🔄 Types & Warehouses

Supports both return and exchange; independent after-sales and defective-goods warehouses, with QC-failed items auto-returned to warehouse.

⚖️ Hard-Problem Solving

Resolves staff performance attribution, refund paths, stock-value ownership and store priority — the legacy issues of store/e-commerce silos.

GIFT STRATEGY & PLATFORM

Gift Strategy & Open Platform

Flexible planned and unplanned gift strategies; the smart operations platform openly integrates WMS, fulfillment stores and online channels.

🎁 Gift Strategy Management

📋 Planned Gifts
Buy-getSpend-getTop-N get

Configured in advance by ops; auto-executed by rules

Unplanned Gifts
CS giftOps gift

Handled flexibly on the spot; supports instant manual action

Auto runManual runBulk addBulk replaceBulk delete
🌐

Smart Operations Platform

OMS as the core of the omni-channel open platform, unified scheduling of orders, inventory and fulfillment.

O2OSocial marketingSupermarketsDistributors
🔗

Stock Sharing & Allocation

Integrates WMS for shared inventory and smart allocation; fulfillment stores and online channels collaborate.

WMSStock sharingAllocationFulfillment stores

Omni Order Data

Aggregates omni-channel order data to power business decisions and inventory optimization.

Forward salesReverse after-salesOmni data
TECH ARCHITECTURE

Cloud-Native Microservices Architecture

A highly available, scalable microservices stack — from load balancing to data storage — supporting high-concurrency omni-channel order processing.

🛡️ Access & Load
FirewallNginx Load Balancer
⚙️ Service Governance
Nacos Registry ClusterMicroservice Cluster
💾 Data & Storage
MySQLOSSMinio
🔀 Middleware
Kafka (MQ)Redis (Cache)
📊 Monitoring & Logs
ElasticSearchKibanaFileBeat
🔧 DevOps
DockerJenkinsGitLab

Why Swiftwings OMS

01
One Pool, All Channels

Public, private and O2O unified; shared stock, no oversell

02
Automation Lift

Six stages flow automatically, freeing operations cost

03
Flexible Fulfillment

Multi-warehouse, multi-store shipping; sell even at zero store stock

04
Refined After-Sales

Five full scenarios; clear, traceable performance attribution

Make Omni-channel Orders Flow Efficiently

See how Swiftwings Omni-channel OMS cuts cost and lifts efficiency for your business

Contact Us · Get the Solution