Swiftwings Member Data Center
Member data assets at the core — unify omni-channel member rights across the full lifecycle, building the data foundation and marketing hub for private-domain operations.
Member Data Assets
Six dimensions capture the full member dataset, building a complete digital profile and the data foundation for precise marketing.
Basic Info
Name, phone, gender, birthday and other profile fields
Membership Tier
Multi-level tier system, tiers linked to rights
Points
Full-flow points earn, redeem and query
Coupons
Unified coupon create, issue and redeem
Orders
Full online and offline consumption records
Industry Data
Custom fields extended per industry
Unified Member Rights
Connect stores, mini-mall and website — tier, coupons and points shared across every channel, with shared member profiles. One membership, valid everywhere.
Tier Rights
Membership tier synced across channels with matching rights
Coupon Parity
Coupons redeemable in both online mini-mall and offline stores
Points Portability
Points earned and spent across channels, one unified account
Lifecycle Automated Marketing
Along the member growth journey, auto-trigger precise marketing at every key node — from acquisition to loyalty, the full journey never drops.
Digital Operations — Tag System
Five-dimensional tags plus the RFM model build precise user profiles, supporting tag clustering and flexible grouping so every campaign hits the mark.
Combine conditions — tenure, behavior, region, tier, month — to select audiences; precise grouping over millions of records with bulk coupon issuance (millions per batch).
RFM Value Model
Using transaction data, the RFM model tiers members by value — identifying high-value, potential and churn-risk customers.
F（Frequency）Frequency — purchase count
M（Monetary）Monetary — spend amount
Precise Marketing Reach
From targeted push to automated long-term campaigns, from spend incentives to interactive virality — a portfolio of marketing tools reaching the right audience.
Targeted Marketing
Precise push to fixed campaign audiences by group
- Select members via tags and groups
- One-off / recurring audience push
Automated Marketing
Long-term targeted push, event-triggered auto-execution
- Auto-trigger on register, upgrade, birthday
- Set triggers; execute on schedule
Spend Incentives
Spur enthusiasm, increasing frequency and amount
- Spend gift: give on single-spend threshold
- N× points: by tier and store config
Lifecycle Marketing
Regular member care to boost stickiness
- Upgrade, tier-keep, invite and activation gifts
- Auto care at key nodes
Interactive Campaigns
Fun interaction lifts engagement and activity
- Store coupon drops, lucky wheel and more
- Unified campaign review list
HQ Bulk Marketing
HQ-initiated, full-link operations management
- Bulk coupon issuance (millions supported)
- Unified ops review and monitoring
Marketing Analytics
Multi-scenario analytics across 14+ dimensions for full insight into member assets and campaign effectiveness — decisions backed by data.
Flexible Permission Control
A three-tier National / Regional / Store permission system governs data, coupons and campaigns — meeting multi-level organizational needs.
Analytics Permission
View analytics by organizational scope
Coupon Permission
Configure and use coupons by permission
Campaign Permission
Set up and manage campaigns by tier
Store Guide Empowerment
With the store guide as the bridge, build a social-relationship-based business model — from task management to customer care, lifting guide effectiveness across the board.
Tasks & Goals
Check store sales conversions anytime, track goal progress in real time, and keep the whole data picture in view.
- Opportunity breakdown: member-asset analysis grouping to mine conversions
- Goal management: match and break down monthly sales targets
- Daily ops: invitations, member care, performance analysis
Visit & Care
Complete callback with a tap on the phone; the system logs results in real time so managers can track effectiveness.
- Scenario care: auto coupon 3–7 days before birthday + guide care
- Workbench: scenario reminders, customer list, quick-launch
- Full callback trail, traceable results
Product Recommend & Sell
Share products directly or as posters — break store time/space limits and expand sales scenarios.
- Product pitch: generate poster to share with customers
- Can't visit store: push product, order online, ship by courier
- Campaign pitch: combine coupon drops to drive store visits
HQ Content Library
Solve inconsistent terminal content, misplaced channels and low production efficiency — HQ manages content centrally, guides download and share in one click.
HQ Assets
Unified asset source management
Unified Categories
Standardized asset taxonomy
One-click Download
Guides get the latest assets anytime
Quick Share
Mark and share fast
Deep WeCom Integration
With the guide as the bridge, build a social-relationship-based business model, deeply fusing online and offline.
Social-Relationship Business Model
Guides build relationships through products and members, connecting customers via WeCom — enabling out-of-stock sales, off-hours sales and moments-selling, breaking store boundaries.
Lift Guide Performance
Out-of-stock sales, off-hours and after-close sales
After-Sales Assurance
Better member care, stronger stickiness
Higher Staff Income
Lower turnover, better store management
Online-Offline Fusion
Guides build deep product-and-member relationships
Customer Viral Tools
Integrated with the mini-mall, multiple viral mechanics drive old-brings-new for exponential customer growth.
Invitation Reward
Two-way old-brings-new reward
Product Share
One-click product sharing
Distribution
Social distribution system
Lucky Wheel
Fun interactive virality
Drive Member Growth with Data
Swiftwings Member Data Center — every member, a long-term brand asset
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