MUJOSH · Membership System
MUJOSH · Membership System · Scenario
Challenge
MUJOSH is a well-known Chinese fashion eyewear brand running omni-touchpoint operations — members scattered across marketplaces, stores and private-domain social, with no unified customer view or operational lever.
online, offline and social members siloed, unable to recognize the same customer.
no profiles or tiering, one-size-fits-all marketing left high-value customers under-activated.
behavior and transaction data dispersed, unable to support fine-grained operations.
no automated journeys or precision reach, leading to low conversion and high cost.
Solution
We built a unified customer center and loyalty system on the SCRM platform — accumulating customer assets across channels to drive precision marketing and repurchase growth.
connected marketplaces, stores and private domain, with One-ID merge.
360° profiles with a tag system, RFM tiering and behavior trails.
tiers, points, perks and growth tasks to lift stickiness and repurchase.
audience segmentation + automated journeys + multi-channel reach (SMS / WeCom / push).
repurchase analysis, churn alerts, LTV and campaign attribution.
Results
Member operations moved from scattered reach to unified profiles and precision marketing, with clear lifts in repurchase and activity.
, with high-value customers effectively activated.
, with higher campaign conversion and lower acquisition cost.
, shifting from traffic to full-lifecycle customer operations.
, with portable perks and consistent experience.