Mini-mall + Mini-program Architecture
Mini-mall + Mini-program helps brands quickly launch a private-domain flagship store that blends brand identity with omni-channel member perks, supporting multi-scenario marketing, social virality and store-guided selling, with online/offline membership and transactions unified.
Core Capabilities
mini-program + H5 + APP as a brand-owned private domain.
visuals, components and campaigns tailored to the brand.
integrated with omni-channel membership — points, tiers, coupons all work.
group-buy, flash-sale, distribution, share-to-reward to drive growth.
WeCom guides, cloud store, buy-online-pickup-in-store.
Modules
home, products, cart, checkout, payment, orders.
coupons, group-buy, flash-sale, points mall, member pricing.
tiers, points, perks, growth — unified with omni-channel members.
WeCom guides, customer management, attribution, scripts/assets.
Business Value
Build a brand-owned private domain and accumulate first-party customer assets.
Social virality drives low-cost growth and cuts acquisition cost.
Online/offline membership and transactions unified end to end.
Typical Scenarios
launch a brand private mall from 0 to 1 fast.
group-buy/flash-sale virality for burst growth.
store guides acquire customers online with dual-attribution sales.