Product Asset Center · Scenario
Challenge
A well-known domestic FMCG brand with a large SKU count, needing to sync product data and image assets to Tmall, JD, Douyin, the owned mall and several overseas platforms — fast launch cadence, large channel differences.
product data and images scattered across channel back-offices, entered repeatedly with inconsistent wording.
listing on each platform one by one was slow, delaying new-product distribution.
historic images weren't retained, causing repeated shooting and design cost.
lack of multi-language data blocked overseas listings.
Solution
We built a unified product data center on PIM — enter once, distribute everywhere — with standardized attributes, categories and multi-language material.
unified entry of basic info, attributes, specs and pricing as a single source of truth.
standardized category trees and attribute dictionaries for consistency.
main/detail images and videos centrally managed with auto multi-size generation and tagging.
enter once, publish differently across Tmall, JD, Douyin, owned mall and overseas via field mapping.
unified CN/EN material to support cross-border expansion.
Results
Product information moved from scattered entry to one-source, consistent-everywhere, sharply improving launches and asset reuse.
, with new products synced to many platforms fast.
, cutting repeated shooting and design cost.
, with fewer errors across channels.
, with multi-language material ready.